The Blue Buffalo brand was originally developed by Bill and Jackie Bishop, owners of a large breed Airedale name Blue, among many other pets.
Throughout previous years, Blue had experienced many health struggles and problems which lead the Bishops to turn their attention to improving his diet. They hoped that a higher quality diet would help to improve his overall health.
The Bishops decided to develop their own brand of dog food that would live up to their high standards of purity. Their efforts resulted in the Blue Buffalo brand which seeks to provide dogs with a food that contains healthy and holistic ingredients.
The Blue Buffalo brand is committed utilizing real ingredients such as fish, chicken, and lamb along with healthy whole grains, fruit, and fresh vegetables.
The Blue Buffalo brand has since developed and trademarked and added an ingredient that they have named LifeSource Bits. These kibble bits are designed with antioxidants, vitamins, and minerals that have increased potency and retain their natural value through a cold forming process.
These help to support and strengthen the immune system as well as helping to maintain a healthy oxidative balance and nutritional support and balance through all different life stages.
Blue Buffalo is also committed to producing high-quality foods without the use of chicken or poultry by-products or artificial flavors, colors or preservatives as well as avoiding soy, wheat, and corn to keep allergy risks at a minimum.